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by Darmon, Rene Y.
Published in Journal of Marketing (1990)
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4
by Sanchez, Ron
Published in Journal of Marketing (1999)
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by Day, George S.
Published in Journal of Marketing (1976)
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9
10
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11
by Donnelly, James H.
Published in Journal of Marketing (1976)
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12
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13
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14
by Neidell, Lester A.
Published in Journal of Marketing (1969)
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15
by Applebaum, William
Published in Journal of Marketing (1951)
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16
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17
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20
by Elinder, Erik
Published in Journal of Marketing (1965)
...0022-2429...
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