Search Results - "0022-2429"

1

Journal of marketing

Electronic Journal

2

Identifying Sources of Turnover Costs: A Segmental Approach

by Darmon, Rene Y.
Published in Journal of Marketing (1990)

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E-Article

3

Generalizing about Trade Show Effectiveness: A Cross-National Comparison

by Dekimpe, Marnik G., Francois, Pierre, Gopalakrishna, Srinath, Lilien, Gary L., van den Bulte, Christophe
Published in Journal of Marketing (1997)

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4

Modular Architectures in the Marketing Process

by Sanchez, Ron
Published in Journal of Marketing (1999)

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5

Managerial Identification of Competitors

by Clark, Bruce H., Montgomery, David B.
Published in Journal of Marketing (1999)

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E-Article

6

Developing a Market for a New E. F. T. S. Bank Service

by Vinson, Donald E., McVandon, Wayne
Published in Journal of Marketing (1978)

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7

An Examination of Reseller Buyer Attitudes toward Order of Brand Entry

by Alpert, Frank H., Kamins, Michael A., Graham, John L.
Published in Journal of Marketing (1992)

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8

Assessing the Effects of Information Disclosure Requirements

by Day, George S.
Published in Journal of Marketing (1976)

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9

Implicit Price Bundling of Retail Products: A Multiproduct Approach to Maximizing Store Profitability

by Mulhern, Francis J., Leone, Robert P.
Published in Journal of Marketing (1991)

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10

Consumer Generalization of Nutrient Content Claims in Advertising

by Andrews, J. Craig, Netemeyer, Richard G., Burton, Scot
Published in Journal of Marketing (1998)

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11

Marketing Intermediaries in Channels of Distribution for Services

by Donnelly, James H.
Published in Journal of Marketing (1976)

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12

Interfirm Adaptation in Business Relationships

by Hallen, Lars, Johanson, Jan, Seyed-Mohamed, Nazeem
Published in Journal of Marketing (1991)

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13

The Impact of Channel Leadership Behavior on Intrachannel Conflict

by Schul, Patrick L., Pride, William M., Little, Taylor L.
Published in Journal of Marketing (1983)

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14

The Use of Nonmetric Multidimensional Scaling in Marketing Analysis

by Neidell, Lester A.
Published in Journal of Marketing (1969)

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15

Studying Customer Behavior in Retail Stores

by Applebaum, William
Published in Journal of Marketing (1951)

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16

A Research Note on Major Retail Center Patronage

by Moore, Charles Thomas, Mason, Joseph Barry
Published in Journal of Marketing (1969)

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17

The Protection Motivation Model: A Normative Model of Fear Appeals

by Tanner, John F., Hunt, James B., Eppright, David R.
Published in Journal of Marketing (1991)

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18

Correlates of Buying Behavior: Social Class vs. Income

by Myers, James H., Stanton, Roger R., Haug, Arne F.
Published in Journal of Marketing (1971)

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19

Consumerism. An Interpretation

by Buskirk, Richard H., Rothe, James T.
Published in Journal of Marketing (1970)

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20

How International Can European Advertising Be?

by Elinder, Erik
Published in Journal of Marketing (1965)

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