Search Results - (ISBN / ISSN:0742-6046 OR ISBN / ISSN:1520-6793)

1

Psychology & marketing

Electronic Journal

2

When self‐customization backfires: The role of a maximizing mindset

by Nardini, Gia, Sela, Aner
Published in Psychology & Marketing (2019)

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E-Article

3

I guess that is fair: How the efforts of other customers influence buyer price fairness perceptions

by Lastner, Matthew M., Fennell, Patrick, Folse, Judith A. G., Rice, Dan H., Porter, McDowell
Published in Psychology & Marketing (2019)

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E-Article

4

Emotions, deliberations, and end‐of‐life products

by Sheng, Xiaojing, Simpson, Penny M., Siguaw, Judy A.
Published in Psychology & Marketing (2019)

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E-Article

5

Feelings and functionality in social networking communities: A regulatory focus perspective

by Krishen, Anjala S., Berezan, Orie, Raab, Carola
Published in Psychology & Marketing (2019)

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E-Article

6

Issue Information

Published in Psychology & Marketing (2019)

“...0742-6046...”
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E-Article

7

The importance of advertising skepticism for brand extension appeals

by Hernandez, José Mauro da Costa, Wright, Scott A., Affonso, Felipe M.
Published in Psychology & Marketing (2019)

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E-Article

8

Gifts as conduits in choice overload environments

by Papadopoulou, Niki, Raïes, Karine, Mir Bernal, Pedro, Woodside, Arch G.
Published in Psychology & Marketing (2019)

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E-Article

9

The decision‐making process in viral marketing—A review and suggestions for further research

by Reichstein, Thomas, Brusch, Ines
Published in Psychology & Marketing (2019)

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E-Article

10

Neutralizing the shamefulness judgements of materialistic buyer behavior: The role of price promotions and the smart‐shopper attribution

by Zhang, Yi, Mick, David Glen
Published in Psychology & Marketing (2019)

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E-Article

11

Demystifying the link between emotional loneliness and brand loyalty: Mediating roles of nostalgia, materialism, and self‐brand connections

by Loh, Huey S., Gaur, Sanjaya S., Sharma, Piyush
Published in Psychology & Marketing (2021)

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E-Article

12

The effectiveness of role autonomy in influencing job pursuit intentions of customer‐oriented frontline job seekers

by O'Brien, Sharon, O'Toole, Thomas
Published in Psychology & Marketing (2021)

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13

Building better employer brands through employee social media competence and online social capital

by Yoganathan, Vignesh, Osburg, Victoria‐Sophie, Bartikowski, Boris
Published in Psychology & Marketing (2021)

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14

Issue Information

Published in Psychology & Marketing (2021)

“...0742-6046...”
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E-Article

15

Empathy‐based marketing

by Pedersen, Carsten L.
Published in Psychology & Marketing (2021)

“...1520-6793...”
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E-Article

16

Benefits of matching consumers’ personality: Creating perceived trustworthiness via actual self‐congruence and perceived competence via ideal self‐congruence

by Zogaj, Adnan, Tscheulin, Dieter K., Olk, Stephan
Published in Psychology & Marketing (2021)

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E-Article

17

Revisiting Berlyne's inverted U‐shape relationship between complexity and liking: The role of effort, arousal, and status in the appreciation of product design aesthetics

by Althuizen, Niek
Published in Psychology & Marketing (2021)

“...1520-6793...”
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E-Article

18

An extended reciprocity cycle of gratitude: How gratitude strengthens existing and initiates new customer relationships

by Bock, Dora, Thomas, Veronica, Wolter, Jeremy, Saenger, Christina, Xu, Pei
Published in Psychology & Marketing (2021)

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E-Article

19

Environmentally framed eWOM messages of different valence: The role of environmental concerns, moral norms, and product environmental impact

by Filieri, Raffaele, Javornik, Ana, Hang, Haiming, Niceta, Aurelio
Published in Psychology & Marketing (2021)

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E-Article

20

Experiential gifts as meaningful moments and memories: Their influence on nostalgia, and relive intention

by Puente‐Díaz, Rogelio, Cavazos‐Arroyo, Judith
Published in Psychology & Marketing (2021)

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E-Article

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