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Electronic Journal
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...0022-2429...
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4
by Lorie, James H.
Published in Journal of Marketing (1955)
...0022-2429...
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5
by Wright, Kendall R.
Published in Journal of Marketing (1960)
...0022-2429...
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6
by Fisher, Robert J.
Published in Journal of Marketing (1991)
...0022-2429...
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7
8
by Tate, Russell S.
Published in Journal of Marketing (1961)
...0022-2429...
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9
10
by Converse, P. D.
Published in Journal of Marketing (1960)
...1547-7185...
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11
by Wright, John
Published in Journal of Marketing (1955)
...0022-2429...
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12
Published in Journal of Marketing (1956)
...0022-2429...
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13
by Barnet, Edward M.
Published in Journal of Marketing (1955)
...0022-2429...
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14
by Engel, James F.
Published in Journal of Marketing (1963)
...0022-2429...
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15
by Goldstucker, Jac
Published in Journal of Marketing (1959)
...1547-7185...
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16
by Kumar, V.
Published in Journal of Marketing (2016)
...0022-2429...
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17
18
by Baker, Harold A.
Published in Journal of Marketing (1961)
...0022-2429...
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19
by Edsall, Richard L.
Published in Journal of Marketing (1959)
...0022-2429...
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20
by Campbell, Persia
Published in Journal of Marketing (1954)
...1547-7185...
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E-Article