Studienakademie Glauchau

The Generalizability of Psychographic Market Segments across Geographic Locations

Bibliographic Details

Journal Title:	Journal of Marketing
Authors and Corporations:	Lesser, Jack A., Hughes, Marie Adele
In:	Journal of Marketing, 50, 1986, 1, p. 18
Type of Resource:	E-Article
Language:	Undetermined
published:	SAGE Publications
Subjects:	Marketing Business and International Management