APA Citation

Lesser, J A. (1986). The Generalizability of Psychographic Market Segments across Geographic Locations. Journal of Marketing, 50(1), 18. doi:10.2307/1251275

MLA Citation

Lesser, Jack A. "The Generalizability of Psychographic Market Segments Across Geographic Locations". Journal of Marketing, 50.1 (1986): 18.

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