APA Citation

Lesser, J A. (1986). Towards a typology of shoppers. Business Horizons, 29(6), 56-62. doi:10.1016/0007-6813(86)90038-8

MLA Citation

Lesser, Jack A. "Towards a Typology of Shoppers". Business Horizons, 29.6 (1986): 56-62.

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