Studienakademie Glauchau

The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions.

by Lusch, Robert F.
published 2006

Signs and practices as resources in IT-related service innovation

by Löbler, Helge, Lusch, Robert F.
published 2014

The SAGE Handbook of Service-Dominant Logic.

by Vargo, Stephen.
published 2018

Signs and practices as resources in IT-related service innovation, Service Science, 2014 September; Vol. 6, No. 3, pp. 190 – 205

by Löbler, Helge
published 2014

Special Issue: Toward a Better Understanding of the Role of Value in Markets and Marketing.

by Vargo, Stephen L.
published 2012

The Long Macro View

by Lusch, Robert F.
Published in Journal of Macromarketing (2017)

REFRAMING SUPPLY CHAIN MANAGEMENT: A SERVICE-DOMINANT LOGIC PERSPECTIVE : Reframing Supply Chain Management: A Service-Dominant Logic Perspective: Reframing Supply Chain Management...

by LUSCH, ROBERT F.
Published in Journal of Supply Chain Management (2011)

Marketing's Evolving Identity: Defining Our Future

by Lusch, Robert F.
Published in Journal of Public Policy & Marketing (2007)

The Small and Long View

by Lusch, Robert F.
Published in Journal of Macromarketing (2006)

Book Review: A General Theory of Competition: Resources, Competences, Productivity, Economic Growth

by Lusch, Robert F.
Published in Journal of Marketing (2000)

From the Editor

by Lusch, Robert F.
Published in Journal of Marketing (1999)

From the Editor

by Lusch, Robert F.
Published in Journal of Marketing (1999)

From the Editor

by Lusch, Robert F.
Published in Journal of Marketing (1998)

From the Editor

by Lusch, Robert F.
Published in Journal of Marketing (1997)

Problem Solving: A Logical and Creative Approach

by Lusch, Robert F.
Published in Journal of Business Research (1983)

Creating a Successful Career: Guidelines and Suggestions for Recent Doctorates in Marketing

by Lusch, Robert F.
Published in Journal of Marketing Education (1982)

Making organisations work

by Lusch, Robert F.
Published in Journal of Business Research (1981)

Recent Retailing Texts: A Comparative Review

by Lusch, Robert F.
Published in Journal of Marketing (1979)

Intrachannel Conflict and Use of Power: A Reply

by Lusch, Robert F.
Published in Journal of Marketing Research (1978)

Book Review: Retailing

by Lusch, Robert F.
Published in Journal of Marketing (1978)